WPP Plans to Use AI Investments to Boost Sluggish Sales Growth Advertising giant will spend £250 million per year on AI tech Sales growth less pass-through costs seen at 0% to 1% in 2024
Advertising giant WPP Plc said it plans to spend about £250 million ($318 million) a year to invest in new technologies to support its artificial intelligence strategy — an effort to boost its performance for clients during sluggish sales growth.
This year, revenue, less pass-through costs, will be flat or grow as much as 1% from a year earlier, the London-based company said in a statement ahead of its capital markets day on Tuesday. Growth in 2023 is expected to be 0.9%, in-line with the company’s previous guidance.