SKY Eye

Tech watchers expecting a sweeping partnership announcement between Apple and OpenAI were probably disappointed on Monday.

The Cupertino based giant unveiled its generative AI strategy, "Apple Intelligence," during its keynote presentation at this year's Worldwide Developers Conference.

Speculation about an Apple-OpenAI partnership was rife after Bloomberg's Mark Gurman published several reports on how ChatGPT will be integrated into the iPhone's operating system.

But OpenAI was barely mentioned on Monday, earning only a two-minute-long mention in a presentation whom ran for over 100 minutes.

Apple also played it very cool about OpenAI's involvement  and how much it would be integrated into its products  even as the collaboration was unveiled.